You get the proposal. You look at the monthly retainer. And almost immediately, your brain starts doing the math. Could we just hire someone? What about that freelancer we used last year? Our sales manager is pretty good…
Why can two manufacturers publish blogs at roughly the same pace and end up with completely different results? One sees a steady lift in search rankings and a handful of RFQs that trace back to a specific post.…
Once manufacturers understand what branding is, the next question is usually why it deserves real attention. Branding can feel secondary to production schedules, quality requirements, quoting, hiring, equipment, and customer deadlines. While those priorities do matter, branding also…
