The Task at Hand

Clow has spent more than 50 years growing from an eight-person stamping shop into one of the Midwest’s leading metal stamping and fabrication manufacturers. However, after five decades of growth, the Clow Stamping Company name no longer captured the full picture. With stamping, laser cutting, machining, forming, welding, assembly, and in-house tooling all connected under one roof, the company needed a brand built for everything it had become.

Vive helped bring that brand to life with a simplified name, bold new identity, and modern website that placed Clow’s connected capabilities front and center. Fresh photography and video, consistent social media, and ongoing content carried the new direction across every channel. The result is a cohesive brand that feels as capable and current as the operation behind it—while preserving its family-owned character.

Services Vive Provided
  • Brand Identity
  • Logo Design
  • Social Media Management
  • Photo & Video
  • Website Development
  • Sales Collateral
  • Corporate Renaming

Words From Our Friend

“Great marketing team to work with – excellent customer service, laser communication, understands our business needs, consistent messaging, and passionate about what they do. They do the heavy lifting on our content creation, so we don’t have. 100% recommend!”

– Lori Davies  |  Visit Her LinkedIn Profile

Website Development

Vive constructed a modern website that finally gave Clow’s full operation the space it deserved. Clear navigation and refreshed, SEO-driven content connect stamping, laser cutting, machining, forming, welding, tooling, and value-added services into one easy-to-follow story. Combined with bold visuals showcasing the size and sophistication of the facility, new intuitive pathways help engineers and buyers quickly find what they need and move toward an RFQ.

Metrics That Matter

Increase in Site Health

Increase in Referring Domains

Increase in Backlinks

WEB DEV

Brand Identity

Clow had outgrown an identity centered on just stamping. Vive developed a loud and flexible visual identity around the cornerstone Clow name, preserving decades of recognition while creating room for everything the company had become. The red-and-white palette, confident typography, and industrial imagery now work together across the website, social media, and sales materials.

Brand Identity

Social Media Management

With a little help from Vive, Clow’s social channels turned into a consistent extension of their new brand. A strategic mix of capabilities, people, culture, and company news gives customers, prospects, and future employees a clearer look inside the operation. Branded graphics and original photography make every post immediately recognizable, creating a more active presence that keeps Clow visible at all times.

Brand Growth Beyond the Website

YOY Follower Growth

Social Media

Photo & Video

We’re all visual learners, are we not? Clow’s scale and technical depth are best understood by seeing the work in motion. Vive went on-site to capture the people, equipment, and processes behind the brand, from inspection and tooling to laser cutting, stamping, and automated production.

Photo & Video

Explore More Case Studies

Principal Manufacturing

Fine Blanking | Metal Stamping | Plastic Injection Overmolding

EXPLORE THE CASE STUDY
Logo with stylized geometric “V” icon followed by the word “VIVE” in large letters; below, smaller text reads “Marketing for distributors.”.