Lewis Plastics
CREATING A MODERN, DISTINCT BRAND FOR A CUSTOM INJECTION MOLDER
Custom Injection Molding | Insert Molding | Engineering
The Task at Hand
Lewis Plastics has been molding high-quality plastic components since 1969. With more than 30 injection molding presses with a wide range of tonnage and capabilities spanning engineering, tooling, insert molding, and secondary operations, Lewis had done its part by growing into a sophisticated plastics manufacturing partner. However, their marketing simply wasn’t telling their whole story.
Vive kicked things into gear and helped bring the Lewis brand up to speed. A refreshed brand identity system was established for a more modern look, while a new website made Lewis’ capabilities easier to digest, explore, and find. Original photography put the people, technology, and expertise behind the parts front and center, and new sales tools carried that same story and flavor.
Today, Lewis has a cohesive marketing presence that better reflects the company behind it: experienced, responsive, capable, and ready to take on complex injection molding programs.
Services Vive Provided
- Brand Identity
- Logo Design
- Photo & Video
- Website Development
- Sales Collateral
- Blog
Words From Our Friend
“Vive has been instrumental in developing not only our revamped and revitalized website but also with our entire marketing platform. The exercises they put our Management Team through to gather information about our company turned out to be a valuable learning experience for us as well. I highly recommend Teresa and her entire crew at Vive.”
– Bill Lacek
Website Development
Lewis needed a website that worked as hard as its molding operations. Vive developed an easy-to-navigate site that organizes capabilities, industries, and technical expertise around what customers actually want and need to know. SEO-focused content and clear paths to request a quote have helped turn the website into a genuine tool for generating new business.
Metrics that Matter
2+
Domain Authority Score Increase
Increase in Website Health
Increase in Referring Domains
Increase in Backlinks
WEB DEV
Brand Identity
A proven plastic manufacturer like Lewis deserved a look and feel that felt timeless while simultaneously representing where they’ve been and where they’re going. Vive delivered the goods. The result was a brand-new Lewis Plastics identity with a memorable and unique logo, updated typography, and a bold visual system designed to feel technical and unmistakably Lewis. This new brand identity has served as the foundation for everything from the website to sales collateral.
Brand Identity
Photo & Video
We can’t emphasize this enough: Stock photography usually isn’t going to cut it… and it definitely won’t make you stand out amongst your peers. Aiming for an authentic look, Vive dove inside Lewis Plastics HQ to capture the real people, equipment, and processes behind their work. From engineering and tooling to quality and injection molding, the resulting photography gives customers a true look at the expertise, technology, and scale behind every Lewis-backed project.
Photo & Video
Sales Tools
Vive extended the new Lewis look into sales materials designed specifically for real customer conversations. Featuring clear messaging, technical information, and consistent branding, the sales team is now equipped with polished tools for prospecting.
Sales Tools
