Logemann Baler Company
CRAFTING A STRONGER MARKETING PRESENCE FOR AN INDUSTRIAL METAL BALER MANUFACTURER
Industrial Metal Balers | Briquetters | Scrap Processing Equipment
The Task at Hand
For more than 140 years (yes, you read that right—ONE HUNDRED FORTY YEARS—when the patent for the gas-powered automobile was filed), Logemann Baler Company has been engineering heavy-duty baling equipment built to perform in demanding industrial environments. With more than 15,000 scrap management systems delivered worldwide, Logemann had an impressive legacy and plenty of expertise to share, but their marketing needed a boost.
Vive helped Logemann build a stronger, more consistent presence across digital and traditional channels. A new website put their equipment and technical expertise front and center, while original photography and video showed their machinery in action. Updated sales tools, ongoing social media, and targeted advertising all carried a consistent Logemann story: hardworking, purposeful, and built to last. Did we mention 140 years?
Services Vive Provided
- Brand Identity
- Photo & Video
- Website Development
- Advertising (Print & Digital)
- Sales Tools
- Social Media Management
Website Development
Logemann’s website needed to make complex solutions easier to understand. In response, Vive developed a fresh site that organizes equipment, materials, applications, controls, and technical information into clear pathways for customers. SEO-focused content helps customers find the right solution while also giving the Logemann team a more powerful tool for generating future opportunities.
Metrics that Matter
Increase in Website Health
Increase in Referring Domains
Increase in Backlinks
WEB DEV
Photo & Video
Balers are big machines that make an impression. Vive captured Logemann equipment on-site to showcase the engineering, performance, and sheer size of the machinery and the brand. Detailed photography, facility imagery, and video allow customers a closer look at the technology while providing Logemann with a strong visual library for its website, social media, advertising, and sales materials.
Photo & Video
Sales Tools
Vive transformed Logemann’s technical expertise into sales materials that get to the point. Product-focused collateral combined Logemann’s history, equipment details, applications, and key advantages with bold, consistent creative, giving their team a robust set of polished tools to support prospecting, customer conversations, and follow-up.
Sales Tools
Social Media Management
Social media was a great place to highlight Logemann’s equipment, applications, technical know-how, company history, and people while educating the greater market on what separates one baling solution from another. Consistent creative and industry-focused content has kept the brand visible and given followers something worth stopping for.
Social Media
Advertising
There’s a lot more to baling than crushing scrap. Vive developed advertising that not only demonstrated Logemann’s technical capabilities but also their commitment to sustainability and Arizona wildlife. Highly technical subjects were turned into clear messages designed to catch attention, reinforce Logemann’s expertise, and keep their brand top of mind with manufacturers and scrap processors.
Advertising
