Orion Performance Compounds
LAUNCHING A CUSTOM THERMOPLASTIC COMPOUNDER READY TO DISRUPT THE INDUSTRY
Custom Compounding | High-Performance Polymers | Material Development
The Task at Hand
Orion Performance Compounds entered the market in 2023 as a new name backed by some very familiar faces. Its leadership team brought more than 200 years of collective plastics experience to the table, along with a new South Carolina manufacturing operation and a clear goal: put the custom back in custom compounding. What Orion didn’t have yet was an established brand or marketing presence.
Starting from a clean slate, Vive helped introduce Orion to the industry with a distinctive brand identity, fresh website, original photography and video, and branded sales tools. The result gave an emerging company the presence of an established industry player—and a marketing foundation that could evolve and grow right alongside it.
Services Vive Provided
- Brand Identity
- Logo Design
- Photo & Video
- Website Development
- Sales Collateral
Words From Our Friend
“Happy to share that I have worked with the Vive team for over 10 years. 3 strong words apply. – Positive, Polished, and Professional – they have been a key part of my strategy and extended staff. I would highly recommend them to anyone.”
– Jim LeGacy | Visit His LinkedIn Profile
Website Development
Orion needed to explain a highly technical product offering without making customers work for the answers. Their new website organized resin families, fillers, reinforcements, product lines, and capabilities into a clear digital user experience. Vive helped develop strong visuals paired with SEO-focused content and direct paths to request a quote, sample, or datasheet. The result was a site that quickly turned into an effective resource for engineers, molders, and OEMs alike.
WEB DEV
Brand Identity
Everything about Orion was new, except for its leadership team. A bold and distinct identity gave the startup an immediate sense of credibility, pairing a telescope- and constellation-inspired logo with strong typography, a rich color palette, and a visual system designed to feel technical, palatable, and confident. The finished brand gave Orion a stunning presence from day one.
Brand Identity
Photo & Video
A new company also meant starting fresh with imagery. On-site photography and video captured the materials, equipment, testing, people, and processes behind Orion’s custom compounds. From colorful resin pellets to extrusion and laboratory work, the resulting visual library gave customers an authentic look at the science and manufacturing behind the brand.
Photo & Video
Sales Tools
Orion’s broad portfolio demanded sales materials that could make technical information easier to stomach. A coordinated suite of collateral brought product families, material expertise, applications, and key differentiators together under the new brand, giving their team a set of tools for introducing Orion, supporting conversations, and staying in front of prospects.
Sales Tools
