PacRim Manufacturing
Plastics Manufacturing | Metals Manufacturing | Electronics Manufacturing
EXPLORE THE CASE STUDYPrincipal Manufacturing
FINE BLANKING AND METAL STAMPING, BROUGHT INTO SHARPER FOCUS
Fine Blanking | Metal Stamping | Plastic Injection Overmolding
The Task at Hand
For more than 40 years, Principal Manufacturing Corporation has delivered precision components for automotive, industrial, and OEM customers. Their capabilities extend from fine blanking and metal stamping to injection overmolding, machining, tooling, and value-added operations—all supported from a 170,000-square-foot facility in Broadview, Illinois.
Vive’s challenge was making PMC’s depth easier for prospective customers to see. A refreshed digital presence brought Principal’s capabilities, technical expertise, and manufacturing scale into clearer focus. A new website improved the customer journey, while original photography and video showed the people, equipment, and processes behind the work. Sales tools, search strategy, paid advertising, and social media extended the same message across the market.
The result was a more cohesive marketing presence that gave Principal’s precision manufacturing expertise the visibility it deserved.
Services Vive Provided
- Brand Identity
- Photo & Video
- Social Media Management
- Website Development
- Sales Tools
- Search Engine Optimization
- Pay-Per-Click
Words From Our Friend
“Vive has taking our marketing to the next level. They have made an unbelievable improvement in our SEO in the last year. Vive also made a new website for us that is driving more traffic that is turning into new business opportunities. They are easy to work with and do a great job managing our entire marketing strategy.”
– Ben Barnett | Visit His LinkedIn Profile
Website Development
Principal offers far more than a single manufacturing process, and getting that point across was key, especially on the website. Dedicated content now highlights fine blanking, metal stamping, injection overmolding, machining, tooling, engineering, and value-added services, while industry pages connect those capabilities to customer applications. Clear CTAs and SEO-focused content also created stronger paths from research to RFQ, all enhancing the user experience.
Metrics that Matter
Increase in Website Health
Increase in Backlinks
Increase in Referring Domains
WEB DEV
Photo & Video
Precision is at the center of Principal’s operation, and that’s hard to convey with pure stock imagery. That’s what made real photography and videography such a vital component of their marketing plan. On-site photography and video captured fine blanking, stamping, automation, inspection, tooling, equipment, and the people behind the processes. What resulted was a library filled with authentic PMC visuals for their website, social media, sales materials, and digital campaigns.
Photo & Video
Sales Tools
Principal’s broad capabilities were translated into clear, professional sales materials designed to ignite customer conversations. Technical details, application imagery, and focused messaging help the sales team communicate complex manufacturing services more efficiently while keeping the company’s visual identity consistent from the website through follow-up.
Sales Tools
Search Engine Optimization
Search strategy focused on the technical terms engineers and buyers actually use when sourcing manufacturing partners. Expanded content around fine blanking, metal stamping, injection overmolding, machining, and related services improved Principal’s opportunities to appear for high-value searches and connected organic visitors with relevant capability pages.
Proof in the Pudding
Increase in Keywords
Increase in AI Overviews
Increase in SERP Visibility
Increase in Average Positioning
Pay-Per-Click
Paid search complemented PMC’s organic strategy by putting them in front of buyers actively searching for specific manufacturing capabilities. Vive-managed PPC campaigns focused on directing prospects to relevant website content, helping turn targeted search traffic into qualified opportunities.
A Dual-SERP Attack
7.36%
Lifetime CTR
282,000
Lifetime Impressions
Social Media Management
Principal had no shortage of technical expertise to share, so ongoing social content was a great way to get those messages to the public. Custom, creative content gives customers and prospects a more honest look inside their operation while giving them a consistent presence online.
Brand Growth Beyond the Website
YOY Follower Growth
Social Media
