Titus Group
OPENING DOORS FOR AN INDUSTRY-LEADING CABINET HARDWARE MANUFACTURER
Cabinet Hardware | Furniture Connectors | Damping Solutions
The Task at Hand
Titus Group is truly a global company, with headquarters located in Dekani, Slovenia. Since 1973, they have grown their product catalog from a single innovative screw into a plethora of precision-engineered hardware solutions (cabinet connectors, concealed hinges, damping systems, drawers, and other components). Titus aims to make furniture assembly and everyday use simpler, faster, and more reliable.
The challenge for the Vive team was translating their European-based content into something tailored for the United States. That content included focused email campaigns, pillar pages, and sales tools. The result was a clearer, more consistent way to communicate Titus’s longstanding vision of engineering with a purpose.
Services Vive Provided
- Email Marketing
- Sales Tools
- Content Development
Email Marketing
New products, technical advantages, and industry events gave Titus a wide array of topics to communicate to a wide array of people. Targeted email campaigns turned those stories into concise, visually engaging messages designed to educate customers and drive action. Product-focused campaigns highlighted innovations ranging from concealed hinges and connectors to assembly solutions, while trade show emails helped generate awareness before, during, and after key industry events like IWF (the International Woodworking Fair), North America’s largest woodworking technology and design trade show and conference.
Email Marketing
Content Development
Titus products pack a lot of punch. Vive’s task for content development was to help turn technical features into clear benefits that customers in the US would appreciate. Vive created blogs, campaign copy, product messaging, and other materials around subjects like tool-free assembly, soft closing, installation efficiency, and long-term performance. The goal was simple: make the innovation easier to understand without watering it down.
Sales Tools
From product literature and handouts to trade show materials, customized sales tools gave Titus a polished, consistent way to make their brand known and take technical conversations beyond the screen. While messaging focused on the features, applications, and advantages customers care about most, the imagery was sleek and modern to give a premium look and feel to the legacy brand.
Sales Tools
