PacRim Manufacturing
Plastics Manufacturing | Metals Manufacturing | Electronics Manufacturing
EXPLORE THE CASE STUDYWaukesha Metal Products
MORE THAN METAL STAMPING: SHOWCASING A FULL-SERVICE FABRICATION PARTNER
Precision Metal Stamping | Sheet Metal Fabrication | Tool & Die
The Task at Hand
With more than 50 years of experience, Waukesha Metal Products has grown into a full-service metals manufacturing partner for complex metal stamping and metal fabrication programs. Their capabilities span precision stamping, sheet metal fabrication, tool and die, welding, machining, engineering, and value-added operations, with production across facilities in Wisconsin and Mexico. While certainly impressive, that depth wasn’t always easy to see from the outside. WMP needed a marketing presence that better communicated the scale of their operation, the sophistication of their processes, and the range of markets they support.
A redesigned website brought capabilities, industries, locations, and technical expertise into clearer focus. Original photography and video gave customers an authentic look inside the walls of WMP, while updated sales tools, SEO, and ongoing social media carried the same story across multiple channels.
Services Vive Provided
- Photo & Video
- Social Media Management
- Website Development
- Sales Tools
- Search Engine Optimization
Words From Our Friend
“I’ve been very happy with the work Vive Marketing has done for us. They’ve provided strong strategic guidance, built a great new website, and executed effective direct marketing that actually moves the needle. The team is responsive, creative, and easy to work with. Highly recommend them if you’re looking for a marketing partner that delivers real results.”
– Chris Zuzick | Visit His LinkedIn Profile
Website Development
WMP does a lot, and they do it all under one roof (across multiple facilities). Their new website organized metal stamping, fabrication, tooling, welding, engineering, and value-added services into clearer sections to help with the customer journey. Expanded industry and location content helped communicate their broader manufacturing footprint, while SEO-focused copy and stronger conversion paths made it easier for users to find the right information to help them take the next step.
Metrics That Matter
Increase in Website Health
Increase in Referring Domains
Increase in Backlinks
WEB DEV
Photo & Video
Large presses, fabrication equipment, welding, automation, and skilled people gave WMP plenty worth showing to the world. On-site photography and video made that happen by capturing the processes behind their stamped and fabricated parts, creating a true visual collection of files for the website, social media, sales materials, and other marketing efforts.
Photo & Video
Sales Tools
WMP’s expanded capabilities needed sales materials that could tell the story quickly. Updated collateral paired that strong custom photography with tailored messaging around their capabilities and markets served. The sales team was given more than a handful of helpful tools for prospecting.
Sales Tools
Search Engine Optimization
WMP’s SEO efforts focused on the terms engineers and sourcing teams use when looking for metal manufacturing partners. Expanded content around precision metal stamping, sheet metal fabrication, progressive die stamping, welding, tooling, and related capabilities gave WMP more opportunities to appear in high-value searches and connect prospects with relevant services.
Proof in the Pudding
Increase in Keywords
Increase in AI Citations
Increase in SERP Visibility
Increase in Average Positioning
Social Media Management
WMP’s social presence gave customers and prospects a regular look at the people, equipment, and expertise behind the company. Ongoing content highlighted manufacturing capabilities, automation, quality, employees, industries, company news, and technical insights, keeping WMP visible while reinforcing the depth of its operation.
Brand Growth Beyond the Website
YOY Follower Growth
Social Media
