What Makes a Good Marketing Partner?

| Blog

When hiring an outside marketing company to build brand awareness for your manufacturing business, it’s important to select a partner that aligns with your goals, values, and industry-specific needs.     A Few Characteristics Include: 1) Industry Experience…

Why Should You Hire an Outside Marketing Agency?

| Blog

How can hiring an external marketing firm (like Vive Marketing) benefit your organization? See what we think below:   1) Expertise and Experience Established firms specialize in various aspects of marketing, including strategy, digital marketing, branding, and more.…

How to Calculate Marketing ROI as a Manufacturer

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Calculating Return on Investment (ROI) through Google Ads for a manufacturing company involves measuring the revenue generated from Google Ads campaigns against the costs incurred.     Here’s a step-by-step guide on how to calculate ROI:   1)…

How AI Is Impacting Our Communications

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Is AI a blessing or a curse? This thought-provoking question seems to be on everyone’s mind lately. Love it or hate it, AI is here to stay and will continue to permeate our daily lives, including how we…

You Asked. We Answered. (Part 3 of 3)

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At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience…