Resources
Vive’s blog is written for manufacturers, not generic B2B marketers. Each post dives into the realities of marketing plastics and metals companies, covering everything from branding to digital strategy. Our focus is on clarity, practicality, and results.
Most manufacturers fall behind on manufacturing digital marketing trends, not because they don’t care about it, but rather, because something else keeps taking priority. Sometimes, production issues come up. Other times, quotes need to…
READ MOREManufacturing companies face a different set of marketing challenges than most other businesses. Sales cycles are longer, buying decisions involve multiple stakeholders, and the products or services themselves are often highly technical. A strong digital presence can help…
Manufacturers are expanding beyond traditional trade shows, print ads, and word-of-mouth by investing in digital platforms that reach buyers earlier in the decision-making process. Selecting the right advertising formats is an important part of that shift. Each option…
Trade shows remain one of the best opportunities for manufacturers to connect with decision-makers, showcase capabilities, and generate leads. But success doesn’t come from simply setting up a booth and hoping for traffic. To maximize ROI, manufacturers need…
In manufacturing, sales teams navigate long buying cycles, detailed RFQs, and multiple stakeholders who influence purchasing decisions. Without the right marketing tools, even the most experienced reps can lose momentum. The right mix of digital marketing for manufacturing…
The best marketing strategies for manufacturing companies are no longer one-size-fits-all. B2B lead generation in manufacturing isn’t what it used to be. Buyers aren’t calling sales reps after a trade show handshake or flipping through catalogs to place…
In industrial sectors like plastics and metals, the terms “branding” and “marketing” often get lumped together. While they’re connected, they serve different purposes, and knowing the difference can help your business move more strategically. Many B2B manufacturing companies…
Digital tools have changed the way manufacturers reach buyers. From CRM platforms to lead generation forms, today’s digital marketing for manufacturing companies relies on data to deliver relevant messages at the right time. But with that data comes…
Chances are you’ve heard of GA4. If not, you’ve definitely heard of Google Analytics. If still not, then you seriously must live under a boulder the size of Texas. For those who don’t know (all you in the…
Generating leads in manufacturing isn’t what it used to be. Trade shows, referrals, and cold calls used to drive new business, but times have changed – 70% of B2B buyers now research solutions online before ever speaking with…
Let’s face it: the manufacturing industry isn’t what it used to be — and that’s a good thing. Sales cycles are longer, buyer journeys are more complex, and the competition is smarter. The manufacturers winning today aren’t just…
