PolySource
Elevating a Global Resin Distributor With a Bold New Identity
Resin Distribution
The Task at Hand
PolySource was tired of getting lost in the minutiae of the plastics industry and wanted a way to stand above the crowd. They had the expertise and passion—they just needed the world to see it. Their logo needed a refresh, their brand awareness (or lack thereof) didn’t match the passion their team demonstrated on a daily basis, and they simply didn’t have the following needed to make an impact.
Vive teamed with PolySource to develop “The Fixers,” an advertising campaign that blossomed into a major aspect of this worldwide resin distributor’s brand identity – trickling into their website, videos, photography, multiple ad campaigns, social media, eBlasts, print materials, and just about any other medium you can think of. To complete the shift in perspective, Vive created a modernized refresh of the classic PolySource atom logo that now commands attention. Paired with a brighter, striking color palette, PolySource has never looked the same since, and has never looked better.
Services Vive Provided
- Advertising (Print & Digital)
- Pay-Per-Click
- Trade Show Strategy
- Logo Design
- Brand Identity
- Social Media Management
- Sales Tools
- Photography & Videography
Brand Identity
Vive revitalized PolySource’s identity with a modern refresh of their atom logo and a bold new color palette that stands out in a crowded industry. The update brought clarity, confidence, and recognition to the brand, setting a fresh foundation for all future marketing efforts.
Brand Identity
Advertising
Vive helped develop “The Fixers,” a standout advertising campaign that quickly became central to the PolySource brand. The concept showcased their problem-solving expertise with attitude and originality, shaping digital ads, print placements, video content, trade show materials, and more. It transformed PolySource’s voice and presence across every major channel.
Advertising
Photography
Custom photography captured the personality, energy, and professionalism of the PolySource team, bringing authenticity to the brand. These visuals reinforced their updated identity across the website, social media, sales collateral, and ongoing advertising initiatives.
Photography
