Ulbrich
Developing High-Impact Content for a Century-Old Metals Expert
Precision Rolling | Splitting & Edging | Annealing
The Task at Hand
Ulbrich Stainless Steels & Special Metals, Inc., or just Ulbrich if you’re in the know, is a global manufacturer of precision metal products. Known for their expertise (having just celebrated their 100th anniversary), Ulbrich tasked Vive with matching their intimate industry knowledge with the creation of an incredibly successful pillar page, titled 304 Stainless Steel: The Ultimate Guide. That single page ranked for 300+ Google keywords by itself, enforcing Ulbrich’s role as a thought leader in the industry.
Their next challenge for Vive was an even steeper hill to climb—take over the research and development of their popular monthly economic update newsletter without their thousands of subscribers noticing a switch in authors. The sauce is secret, but it certainly tasted great. Ulbrich has yet to receive any comments on the change, only compliments on the continued success of their knowledge-packed newsletter.
Services Vive Provided
- Content Development
Content Development
Vive partnered with Ulbrich to produce high-authority, research-driven content that matched the expertise of a century-old metals manufacturer. We developed a comprehensive pillar page that earned significant search visibility, ranking for 300+ keywords and reinforcing Ulbrich’s leadership in precision metals. We also assumed full responsibility for their monthly economic update, replicating the analysis, tone, and depth their audience expects, ensuring a seamless transition and continued reader trust across thousands of subscribers.
Content
