Central Plastics
Building a Plastics Brand From the Ground Up
Custom Injection Molding | Injection Stretch Blow Molding (ISBM) | Tooling | Engineering
The Task at Hand
Central Plastics was stuck in the mud and spinning its tires. Luckily, they hooked up with Vive, who was able to bring their brand back to life via a new logo, new website, and social media support. In this story, Vive was the tow truck.
The mission started with blowing up their old logo and developing something memorable and innovative. Vive checked that box with a brand identity that truly stands out amongst its competitors. Paired with a new visual identity, updated trade show skins (for diverse shows such as SHOT Show, MD&M West, Design-2-Part, etc.), and optimized SEO on a UX-friendly website, Central Plastics is now barely recognizable from the company they were only a few months ago.
Services Vive Provided
- Website Development
- Search Engine Optimization
- Logo Design
- Brand Identity
- Content Marketing
- Trade Show Strategy
- Photography & Videography
- Sales Tools
Words From Our Friend
“Working with Vive has been a cornerstone of our organizational success. Their team consists of top-notch experts across various marketing and advertising disciplines, each bringing a wealth of knowledge and creativity to the table. From the outset, they took the time to understand our unique needs and goals, crafting tailored strategies that truly resonate with our target audience. The professionalism and dedication demonstrated by Team Vive have consistently exceeded our expectations. Their innovative approach and attention to detail have not only elevated our brand visibility but also significantly boosted our engagement and conversion rates. Our experience collaborating with Vive has been nothing short of exceptional.”
– Hiren Patel
Brand Identity
Vive completely reimagined Central Plastics’ look, replacing a dated logo with a modern, distinctive identity that captures their innovation and sets them apart from competitors. The new branding established a strong visual foundation for every marketing effort to follow.
Brand Identity
Search Engine Optimization
We optimized their content, structure, and on-page elements to elevate search visibility and support long-term traffic growth. Paired with a cleaner user experience, the improved SEO helps Central Plastics reach more qualified buyers and communicate value more effectively.
Metrics That Matter
Increase in Keywords: 66 to 352
Increase in Referring Domains: 72 to 128
Non-Branded Traffic
Trade Show Strategy
Vive delivered updated, eye-catching trade show graphics and materials tailored for multiple industry events, including SHOT Show, MD&M West, and Design-2-Part. The refreshed presence made Central Plastics more recognizable, more professional, and better positioned to engage prospects on the show floor.
Trade Show Strategy
