Ajax Metal Forming Solutions
Accelerating Lead Generation for a Tight Tolerance Metal Parts Manufacturer
Metal Stamping | Sheet Metal Fabrication
The Task at Hand
Ajax Metal Forming Solutions needed a scalable, reliable way to reach buyers searching for custom metal forming expertise. Their sales team was strong, but inbound demand wasn’t keeping pace with their growth goals. Paid search had potential, yet their existing campaigns weren’t delivering the volume or quality of leads the business required.
Vive stepped in to overhaul their PPC program with tighter targeting, improved messaging, and a strategy built specifically for metal forming buyers. The objective was simple: efficiently drive more qualified opportunities directly to their business development team. The impact came quickly. As Ajax shared, their success rate doubled within months, and the increase in high-quality leads became immediately noticeable across the organization.
Services Vive Provided
- Pay-Per-Click
Words From Our Friend
“Paid search is one of our key marketing channels. Within a few months of working with the Vive team, our success rate doubled. The results speak for themselves — Vive has been a game-changer for our lead generation. It’s great to see our business development team busy! We’re incredibly pleased with the results and look forward to continued success with their support.”
– Steve Horton
Pay-Per-Click
Vive redesigned Ajax’s paid search from the ground up, focusing on the intent-heavy keywords that matter in metal forming and metal stamping. We strengthened ad relevance, clarified value propositions, improved campaign structure, and implemented continuous optimization to reduce wasted spend. The result was a major lift in qualified inquiries and a dramatic improvement in conversion performance. Paid search became one of Ajax’s strongest channels for fueling growth and keeping their business development team fully engaged.
195
Campaign Conversions
Lifetime CTR
