Trade shows are a great way for manufacturers to get in front of potential customers, show what they do best, and start real conversations that can lead to new work. When done right, they’re a chance to stand out from the competition. Whether you’re showing off custom parts, specialized processes, or extra services you offer, trade shows put you in front of people who are already looking for solutions like yours. From planning and booth setup to promotions and follow-up, making the most of a trade show takes some work—but it’s worth it. With over 18 years of experience in the plastics and metals industries, Vive Marketing helps manufacturers use trade shows to drive real results.
Bringing the “wow” factor to your next trade show starts with bold, eye-catching graphics that instantly communicate who you are and what you offer. From your booth backdrop and signage to printed sales collateral and digital marketing assets, strong visual design is key to standing out among your competitors on the show floor.
If you want to connect with the right people at a trade show, the content you share before, during, and after the event matters. Vive helps you prepare everything you need, like booth messaging, printed materials, landing pages, social posts, and ads. The goal is to build interest ahead of the show and help you have better conversations while you’re there.
Trying to reach a specific audience before a trade show? We can help. Vive works with manufacturers to run targeted online ads that reach the people who make buying decisions—like engineers, purchasing teams, and OEM contacts. We focus on getting your message in front of them where they already spend time, whether that’s on industry websites or social media.
Getting ready for trade shows takes time and effort. Don’t just show up and hope things go well. Planning ahead is key to bringing in new business. Vive has helped clients get organized, highlight what makes them strong, and connect with the right prospects.
Gearing up for the biggest show of the year, Conventus was in desperate need of a 30×30 booth to accompany them at NPE2024. What resulted was a show-stopping display expertly melding their brand and product offerings into a cohesive experience. The foot traffic and attention paid to the visuals spoke for themselves.
Like many others, Westminster Tool was gearing up for NPE2024 as well. Ready to make an impact, Westminster contacted Vive with a dream of crafting the perfect 20×20 booth display that truly encapsulated their brand. The final result? One of the sharpest booths around, NPE or not.
Shortly following their entire rebrand, Central Plastics was gearing up to display their new look at a slew of trade shows. This, of course, would not be possible without a matching trade show display. Vive hit the ground running crafting a two-piece display that still turns heads years later.
As a frequent exhibitor of MD&M, Ray Products was anxious to go bigger and bolder. Who else but Vive to make this dream a reality? What came next was a rigorous design process that concluded with a striking booth, standing high above everyone in their path, literally.
Exhibiting at trade shows is a great way to connect with new prospects and strengthen relationships that could lead to new business. Let Vive help you create a presence that not only reflects your brand well but attracts new customers and maximizes the impact you make at your next trade show event.
