Conventus Polymers
Igniting a Bold New Brand for a Specialty Polymers Leader
Polymer Distribution | Application Development | Custom Compounding
The Task at Hand
Conventus found themselves treading water and desired to swim some laps. They sought out Vive to assist in the growth and development of their brand, looking to increase awareness with a new website and revamped aesthetic. Vive helped bring out the best in Conventus – introducing their brand to the 3D space and developing a striking (pun intended) ad campaign: Imagination Ignites Innovation.
What started as an ad concept turned into a full-fledged brand cornerstone. This new aesthetic, featuring a half-light bulb, half-ignited match on a stark black background, as well as a three-dimensional benzene ring serving as a portal to a stream of resin pellets, helped make the Conventus brand pop off the page. Vive implemented these looks on their sleek new website (backed by refreshed, SEO-driven content), as well as print and digital ads, tradeshow booths, and social posts. Speaking of trade shows, Vive helped support Conventus and their team at NPE2024, a project that included pre-, during, and post-show strategy AND booth design.
Services Vive Provided
- Website Development
- Advertising (Print & Digital)
- Trade Show Strategy
- Email Marketing
- Social Media Management
- Sales Tools
- Photography
Words From Our Friend
“I’ve worked with Vive Marketing for 3+ years and they consistently exceed my expectations. Their team is responsive, creative, and truly understands both our business and our industry at large. They have helped us increase our online presence and drive more leads. I have personally recommended them to two other business owners who have used Vive and experienced similar great results! Highly recommend them if you’re looking for a reliable marketing partner.”
– John Jorgensen
Advertising
Vive created a striking ad campaign built around the “Imagination Ignites Innovation” concept. The result was a dramatic, high-contrast visual system that captured attention instantly. These ads stood out in every industry publication and digital space, establishing a memorable visual identity that set Conventus apart from competitors.
Advertising
Email Marketing
We developed clean, targeted email campaigns that strengthened brand awareness and delivered timely updates tied to industry trends, material innovations, and customer needs. The refreshed email presence helped Conventus stay top-of-mind and consistently visible to their growing audience.
Email Marketing
Trade Show Strategy
Vive supported Conventus through every stage of NPE2024, from pre-show planning and booth design to at-show engagement and post-show follow-up. We carried the new 3D aesthetic into their trade show presence, creating a cohesive, high-impact look that amplified visibility and reinforced the brand’s innovative edge.
Trade Show
Social Media Management
We elevated the Conventus social presence with cohesive branding and targeted content that highlighted their materials expertise, new aesthetic, and key industry events. The updated social strategy increased engagement, strengthened recognition, and tied the entire brand refresh together across digital platforms.
Social Media
