DeKALB Molded Plastics
Strengthening a Longstanding Plastics Partner Through Continuous Innovation
Structural Foam Molding | Gas Assist Molding | Engineering
The Task at Hand
Seventeen years strong—and counting. DeKALB Molded Plastics is Vive’s longest-standing client, and we are proud to call them our friends. For nearly two decades, DeKALB has tackled just about every marketing deliverable in the book with Vive, including a logo refresh, multiple new websites, lots of emails, and you name it…plus lots of work tying HR and marketing together. If it’s a marketing deliverable, we’ve probably tackled it together.
DeKALB now has a revitalized online presence that drives significantly higher engagement, positioning them as a standout leader in their field, specifically structural foam molding. Throughout the years, their refreshed look has sparked new opportunities, proving that their partnership with the Vive team is a true competitive advantage.
Services Vive Provided
- Website Development
- Logo Design
- Brand Identity
- Marketing Consulting
- Digital Marketing
- Strategy
- Sales Tools
- Social Media Management
Words From Our Friend
“Teresa understands the broader business picture, knowing that all the pieces must fit together to bring ultimate success to a marketing strategy. Her plan for DeKALB was direct and focused. Teresa is a hands-on leader whose personality complements our diverse team.”
– Rick Walters
Website Development
Vive has delivered multiple web redesigns over the years, each focused on clarity, usability, and positioning DeKALB as the authority in structural foam molding. The most recent site brought a sharper look, streamlined UX, and content that better captures the precision, scale, and complexity of their work.
Metrics that Matter
Increase in Keywords: 29 to 106
Increase in Authority Score: 12 to 17
Increase in Referring Domains: 108 to 147
Increase in SERP Results: 8 to 41
WEB DEV
Sales Tools
We created a full suite of branded sales materials (capability sheets, presentations, industry-specific collateral, and more) giving DeKALB’s team the confidence and consistency needed to communicate value across every customer touchpoint.
Sales Tools
Photography
Several custom on-site photography sessions captured DeKALB’s facility, people, and large-scale molding capabilities with accuracy and impact. These visuals elevated their website, sales tools, and recruitment materials, showing the true scale and quality of their operation.
Photography
Social Media Management
Vive strengthened DeKALB’s social presence with consistent branding, targeted messaging, and engaging content that highlights their expertise, culture, and industry leadership. The improved social strategy has helped expand their visibility and support both customer and employee engagement.
Social Media
