Sussex IM
Strengthening a Local Plastics Manufacturer With Unified Brand Strategy
Custom Injection Molding | Design for Manufacturing (DFM) | Prototyping | Transfer Tooling
The Task at Hand
Sussex IM manufactures plastic products we see and use every day (Maybelline, Purell, and even the Q30 collar worn by NFL players and athletes around the globe) and was looking for a marketing partner that could take their company to the next level. Little did they know that Vive was right next door!
Just a short drive away, Vive collaborated with the Sussex team to bring forth a new logo and brand identity system. Their online presence continued to grow as Vive led productive PPC campaigns and helped create new case studies of their proven success stories. A new trade show booth and strategy were the cherry on top that put their whole brand together into one new, cohesive identity that will stand the test of time. A new website is also in the works…
Services Vive Provided
- Website Development
- Trade Show Strategy
- Content Marketing
- Search Engine Optimization
- Pay-Per-Click
- Logo Design
Words From Our Friend
“With assistance from Vive Marketing LLC., we have experienced measurable success due to their strategic marketing plan and deliverables. Through Vive’s Zweck Analysis and branding exercises, we defined our brand and core competencies to promote within the plastics industry. There were several areas that we focused on with Vive including a company rebrand, website overhaul that included SEO optimization and blog creation, press releases, and Google Pay Per Click campaigns. While marketing may be difficult to measure when it comes to ROI, based on the analytics and feedback received from customers and prospects, we have equated our investment in Vive with a $500,000 return guaranteed to grow within this next year.”
– Elizabeth Detampel
Website Development
A refreshed website gave Sussex IM a better way to connect the many pieces of their operation in one spot. Updated messaging and navigation brought injection molding, in-mold labeling, material expertise, automation, logistics, and other capabilities into focus, while content written with SEO in mind helped prospective customers find the answers they needed. Sussex ended up with a modern digital presence that better reflects their scale and sophistication.
Web Dev
Trade Show Strategy
Vive developed a comprehensive trade show strategy supported by a bold, modern booth design that brought Sussex IM’s capabilities to life. The cohesive visual presence and focused messaging helped the team stand out on the show floor and engage prospects with clarity and confidence.
Trade Show
Content Development
Vive created case studies and supporting content that showcased Sussex IM’s technical expertise and proven success across consumer, industrial, and medical applications. These pieces reinforced their reputation as a dependable, innovative partner and gave their sales and marketing teams stronger tools for outreach.
Content Marketing
Sussex IM has decades of injection molding knowledge worth sharing. Their site now hosts a variety of in-depth blogs, real case studies, press releases, and other technical content covering their processes and materials. Consistent content development throughout these different channels gave Sussex more opportunities to demonstrate what they know and how they support the sales cycle.
Photography & Videography
We produced custom photo and video content that highlighted Sussex IM’s people, processes, and the high-profile products they help bring to market. These assets strengthened their sales materials, digital presence, and trade show experience with visuals that conveyed quality and credibility.
Photo & Video
