In industrial sectors like plastics and metals, the terms “branding” and “marketing” often get lumped together. While they’re connected, they serve different purposes, and knowing the difference can help your business move more strategically. Many B2B manufacturing companies…
For over 15+ years, Vive Marketing has taken pride in establishing a distinguishable brand presence for all of our manufacturing clients. What’s worked for us throughout the years? Take a look. Build Brand Awareness Through: 1)…
Whether it’s NPE, FABTECH, or MD&M, trade shows provide tremendous opportunities to network and learn more about the industry. Trade shows were brought to an abrupt halt by COVID-19. Fortunately, trade shows have returned to help provide valuable…
As design trends come and go, so do styles that companies identify by. It’s not often that companies adhere to trends to tailor the way that they identify to their consumer base. This is done to a lesser…
Imagine a business whose brand is instantly memorable to anyone who thinks about it. A business whose persona gives people an instant positive reaction, no matter where they are or who they may be. This is the dream…
