Even if your manufacturing website looks polished and explains your capabilities well, it might still have trouble attracting new prospects. Sometimes, the bulk of visits come from employees or current customers. This means the site is supporting existing…
Somewhere right now, a project is quietly slipping past a manufacturer who could’ve won it. The equipment was right, the pricing was fair, the quality was there—but the company never came up. An engineer typed a specific question…
Picture a procurement engineer typing a specific tolerance spec or material grade into Google at 9 p.m., trying to line up suppliers before a morning deadline. Your company might be exactly what they need, but if a competitor’s…
Most manufacturers can live with a slow start. What gets frustrating is having no idea what’s actually happening in the meantime. If SEO takes six months to build momentum, what should improve in the first 30 or 60…
Why can two manufacturers publish blogs at roughly the same pace and end up with completely different results? One sees a steady lift in search rankings and a handful of RFQs that trace back to a specific post.…
Many sales conversations in manufacturing begin before a salesperson ever gets involved. A prospective buyer hears a company name, runs a search, scans the website, reads a few pages, and decides whether the supplier is worth contacting, which…
Most manufacturers fall behind on manufacturing digital marketing trends, not because they don’t care about it, but rather, because something else keeps taking priority. Sometimes, production issues come up. Other times, quotes need to go out, customer deadlines…
Manufacturing companies face a different set of marketing challenges than most other businesses. Sales cycles are longer, buying decisions involve multiple stakeholders, and the products or services themselves are often highly technical. A strong digital presence can help…
Manufacturers are expanding beyond traditional trade shows, print ads, and word-of-mouth by investing in digital platforms that reach buyers earlier in the decision-making process. Selecting the right advertising formats is an important part of that shift. Each option…
Chances are you’ve heard of GA4. If not, you’ve definitely heard of Google Analytics. If still not, then you seriously must live under a boulder the size of Texas. For those who don’t know (all you in the…
