Most companies understand that marketing is the backbone of capital and a consistent effort toward marketing initiatives will grow their business and brand awareness. Some business owners decide to hire their own internal marketing champion or team. Other…
When hiring an outside marketing company to build brand awareness for your manufacturing business, it’s important to select a partner that aligns with your goals, values, and industry-specific needs. A Few Characteristics Include: 1) Industry Experience…
How can hiring an external marketing firm (like Vive Marketing) benefit your organization? See what we think below: 1) Expertise and Experience Established firms specialize in various aspects of marketing, including strategy, digital marketing, branding, and more.…
At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience…
Whether it’s NPE, FABTECH, or MD&M, trade shows provide tremendous opportunities to network and learn more about the industry. Trade shows were brought to an abrupt halt by COVID-19. Fortunately, trade shows have returned to help provide valuable…
If you’re just starting to dip your toes into the world of marketing for manufacturers, it can be easy to fall prey to many common marketing myths. These misconceptions, ranging from the belief that marketing is only…
