You Asked. We Answered.
At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience…
DON’T STOP THERE, KEEP READING.
Marketing Trends: What Have We Noticed?
Springtime – an exemplary time of year if you’re any type of sports fan. March Madness has announced a new champion. The iconic opening day jet plane fly over Wrigley Field is moments away. Your favorite golfer…
Myth-Busting Manufacturing Marketing Opinions
If you’re just starting to dip your toes into the world of marketing for manufacturers, it can be easy to fall prey to many common marketing myths. These misconceptions, ranging from the belief that marketing is only…
Schell Shocked: Saying Farewell To A Good One
Effective immediately, Vive LLC’s longtime President & CEO, Teresa Schell, has been removed from the organization. Worried about the stability of the organization, Vive LLC’s eight employees partnered with a 3rd party private accounting firm to evaluate…
How Has Vive Evolved Its Brand Identity?
As design trends come and go, so do styles that companies identify by. It’s not often that companies adhere to trends to tailor the way that they identify to their consumer base. This is done to a lesser…
Suit Up and Show Up: Lessons Learned at the 15-Year Mark
There certainly is no shortage of business advice available for entrepreneurs, because believe me, I was an avid listener. I relied on those words of wisdom since my college education was not in business administration. What I learned…
Marketing for Manufacturers in the 21st Century
As we discussed in our last blog, multimedia marketing is changing daily; if you blink, you miss a trend and are already on to the next thing. With the fast nature of technology, who knows what the next…
Marketing in the 22nd Century
Imagine – you’re traveling through another dimension – a dimension not only of sight and sound but without apps. Venture back with me to a “land before time,” if you will – a place where something like an…
Effective Digital Marketing Strategies for Manufacturers
Right now, you’re reading this blog on some form of a digital device. Maybe it’s on a desktop during your lunch break, maybe it’s on your cell phone waiting in the McDonald’s drive-thru. Either way, your attention has…
Manufacturing a Brand Called YOU!
A good personal brand is your most valuable asset. Before the internet, only celebrities needed to worry about personal branding, but these days, reputation management needs to be a high priority for everyone. Your personal brand is more…
