How AI Is Impacting Our Communications
Is AI a blessing or a curse? This thought-provoking question seems to be on everyone’s mind lately. Love it or hate it, AI is here to stay and will continue to permeate our daily lives, including how we…
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You Asked. We Answered. (Part 3 of 3)
At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience…
Trade Show Marketing for Manufacturers
Whether it’s NPE, FABTECH, or MD&M, trade shows provide tremendous opportunities to network and learn more about the industry. Trade shows were brought to an abrupt halt by COVID-19. Fortunately, trade shows have returned to help provide valuable…
Exploring AI’s Applications & Potential
What do you think of when you hear the words “artificial intelligence”? Maybe an image of a futuristic robot or a scene from a Black Mirror episode pops into your head, or perhaps chatbots and virtual assistants like…
Will AI Replace Blogs?
Type a brief description, click a button, and bam – in less than 30 seconds, you have an entire blog post written for you. This is what AI platforms like ChatGPT, Jasper, WordAI, AI Writer, and Ink…
You Asked. We Answered. (Part 2 of 3)
At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience…
2023 AI Trends
We all know trends come and go with time. Some trends even reemerge after a couple of years – just look at all the Gen Zers donning cargo pants and bucket hats reminiscent of the ‘90s. However,…
You Asked. We Answered.
At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience…
Marketing Trends: What Have We Noticed?
Springtime – an exemplary time of year if you’re any type of sports fan. March Madness has announced a new champion. The iconic opening day jet plane fly over Wrigley Field is moments away. Your favorite golfer…
Myth-Busting Manufacturing Marketing Opinions
If you’re just starting to dip your toes into the world of marketing for manufacturers, it can be easy to fall prey to many common marketing myths. These misconceptions, ranging from the belief that marketing is only…
