Resources
At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience…
We all know trends come and go with time. Some trends even reemerge after a couple of years – just look at all the Gen Zers donning cargo pants and bucket hats reminiscent of the ‘90s. However,…
At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience…
Springtime – an exemplary time of year if you’re any type of sports fan. March Madness has announced a new champion. The iconic opening day jet plane fly over Wrigley Field is moments away. Your favorite golfer…
If you’re just starting to dip your toes into the world of marketing for manufacturers, it can be easy to fall prey to many common marketing myths. These misconceptions, ranging from the belief that marketing is only…
Effective immediately, Vive LLC’s longtime President & CEO, Teresa Schell, has been removed from the organization. Worried about the stability of the organization, Vive LLC’s eight employees partnered with a 3rd party private accounting firm to evaluate…
As design trends come and go, so do styles that companies identify by. It’s not often that companies adhere to trends to tailor the way that they identify to their consumer base. This is done to a lesser…
There certainly is no shortage of business advice available for entrepreneurs, because believe me, I was an avid listener. I relied on those words of wisdom since my college education was not in business administration. What I learned…
As we discussed in our last blog, multimedia marketing is changing daily; if you blink, you miss a trend and are already on to the next thing. With the fast nature of technology, who knows what the next…
Imagine – you’re traveling through another dimension – a dimension not only of sight and sound but without apps. Venture back with me to a “land before time,” if you will – a place where something like an…
