Tru-Form Plastics
Driving High-Value Growth for a Precision Thermoformer
Custom Thermoforming | Complex Assembly | Engineering
The Task at Hand
Tru-Form Plastics specializes in precision thin-gauge thermoforming for high-stakes industries such as medical and aerospace, where tight tolerances and uncompromising quality are mission-critical. Despite their capabilities, their marketing didn’t always reach the right decision-makers, so they turned to Vive for a strategic overhaul.
Together, the teams launched a dynamic website rich with case studies, technical insights, and conversion-focused design, tailored to resonate with engineers and procurement leads in demanding sectors. Targeted content marketing and PPC campaigns brought highly qualified traffic, while smart SEO enhancements secured top visibility in key search results. The results were game-changing: a surge in high-quality leads, many from global giants, flowed in through website form fills and converted into contracts worth hundreds of thousands of dollars. With Vive’s focused strategy, Tru-Form’s precision became a powerful business driver, connecting them with the right customers at exactly the right moment.
Services Vive Provided
- Website Management & Development
- Social Media Management
- Pay-Per-Click
- Sales Tools
- Content Marketing
- Photography & Videography
- Search Engine Optimization
- Marketing Consulting
Words From Our Friend
“My company, Tru-Form Plastics, engaged Vive Marketing in April 2022. Teresa and her fine team walked us through their process. They took the time to learn about our company from our team and our customers. They conducted a competitive analysis and developed a detailed marketing plan. They executed the plan by upgrading our website, working with us to develop effective content, and did key word analysis to improve SEO. Teresa and her project manager flew from Milwaukee to Orange County California with their photographer / videographer to orchestrate pictures of our team and conducted interviews with team members to create effective videos showcasing our team, our facility, and thermoforming capabilities. Thanks to Vive, our page ranking has climbed, and we are receiving a steady stream of requests for quotes from new prospects. When we ask how they found us, the most common response is Google search, you were at the top of the list. I enjoy working with Vive. They are a fun team who cares about helping companies like ours.”
– Jim Goode
Corporate Video
Vive produced a polished corporate video that showcased Tru-Form’s engineering expertise, production environment, and commitment to quality. The video became a cornerstone asset for sales presentations, trade shows, and the website. Overall, the video was successful at delivering a compelling, high-impact overview of what sets Tru-Form apart.
Corporate Video
Pay-Per-Click
Vive executed targeted PPC campaigns focused on high-intent searches within the medical, aerospace, and industrial manufacturing sectors. Optimized ad groups, precise keyword strategies, and conversion-driven landing pages brought in qualified traffic that translated directly into major opportunities, including contracts valued in the hundreds of thousands.
Metrics That Matter
79+
YOY Form Submissions
257,000+
Lifetime Impressions
Lifetime CTR%
Lifetime Top-of-Page Rate
Sales Tools
We developed branded sales collateral that clearly communicated Tru-Form’s capabilities, certifications, and industry experience. These tools equipped the team to engage high-value prospects with confidence and consistency, supporting both early-stage conversations and deeper technical discussions.
Sales Tools
