Marketing in the 22nd Century
Imagine – you’re traveling through another dimension – a dimension not only of sight and sound but without apps. Venture back with me to a “land before time,” if you will – a place where something like an…
Effective Digital Marketing Strategies for Manufacturers
Right now, you’re reading this blog on some form of a digital device. Maybe it’s on a desktop during your lunch break, maybe it’s on your cell phone waiting in the McDonald’s drive-thru. Either way, your attention has…
Manufacturing a Brand Called YOU!
A good personal brand is your most valuable asset. Before the internet, only celebrities needed to worry about personal branding, but these days, reputation management needs to be a high priority for everyone. Your personal brand is more…
How Do Manufacturers Build An Authentic Brand Voice?
Think about the type of people you have the strongest connection with and what type of attributes attract you to them. What is unique about them? And what do they do that inspires you? More often than not,…
Don’t Do SEO Alone – Use These Resources
#1 SEMrush Don’t have a SEMrush account? It may be time to get one. SEMrush is an all-encompassing SEO platform that has various tools to help a business separate itself from the competition with SEO insights, local SEO…
The Power of Storytelling for Manufacturing Companies
Imagine a business whose brand is instantly memorable to anyone who thinks about it. A business whose persona gives people an instant positive reaction, no matter where they are or who they may be. This is the dream…
How To Be Unique in the Manufacturing Sector
Branding is a vital asset of every corporate company’s image. With millions upon millions of various companies populating every market available, it wouldn’t come as a surprise that some brand identities have overlapping styles. Whether it be similar…
Keyword Research Best Practices for Manufacturers
Ever wonder why your competitors are showing up before you on search engine result pages (SERP)? If it’s not an advertisement, it’s because their organic reach is good – really good. Building an authoritative website is not a…
Social Media Calendars for B2B Manufacturers
Are you struggling to organize, select and create engaging content for your social media channels? No matter what your answer is, you’ve already identified the importance of developing a strong identity for your brand. However, the solution to…
The Finishing Touches: Pay-Per-Click Advertising (Part 3)
In Parts One and Two of our three-part blog series discussing Pay-Per-Click Advertising, we shared what steps are necessary to get started with a new PPC campaign and how to successfully maintain it in order to sustain positive…
