A few days ago, we shared the necessary steps for launching a pay-per-click ad campaign. However, that information won’t be advantageous if the ad campaign is not properly maintained, and hence the reason for Part 2: “Perfecting Your…
Digital marketing – one of the many important facets to a business’s growth and brand recognition in the marketplace. There are many forms of digital marketing, the most commonly practiced being social media, e-blasts, SEO, white papers &…
Marketing is imperative to effectively position a corporate brand in the marketplace with a clear and concise message of what is offered and why people should do business with them. However, most business owners realize that marketing is…
Let’s be honest: life is hard. Work can be hard. Many of us have stressors that impact our daily lives and that we sometimes bring to the workplace. Other times we chose to quietly keep these stresses to…
LinkedIn is the platform that people may think about when they want to showcase a career move, important company information, or future opportunities that may interest their audience. There are so many features to help grow one’s network, gain potential client’s…
Creating content to emphasize your brand, team, and core values is a strong factor behind your company’s social media presence. In the manufacturing industry, a social media presence is important if your company wants to stay current with…
Companies often undergo something known as a “rebrand”, but many people may not know what that necessarily entails. What exactly is a company rebrand, and why do it in the first place? Rebranding a company is an essential…
As one of my most admired business leaders would say, “are we winning the game or losing the game?” Being a collegiate athlete and a youth coach/referee myself, this has always resonated with me and forces me to…
Are you concerned your content is not resonating with your audience? Do you fear your website is not considered “relevant” to Google? If so, you’re one of the thousands of business professionals who realize the importance of a…
SEO Made Easy — Quick Tips From Vive Are you adding new pages to your website and using the H1-H3 header tags as a style choice for design? What about not using the H1 tag because it doesn’t…
