Toggle Menu

Author: j.falkner@vive4mfg.com

Profile picture of j.falkner@vive4mfg.com

Posts by j.falkner@vive4mfg.com

How Do Manufacturers Sell More with Digital Marketing?

Posted on

Many sales conversations in manufacturing begin before a salesperson ever gets involved. A prospective buyer hears a company name, runs a search, scans the website, reads a few pages, and decides whether the supplier is worth contacting, which means digital marketing for manufacturing directly affects how often those early impressions turn into real opportunities. Read […]

Read More… from How Do Manufacturers Sell More with Digital Marketing?

How Manufacturers Stay Ahead of Digital Marketing Trends

Posted on

Most manufacturers fall behind on manufacturing digital marketing trends, not because they don’t care about it, but rather, because something else keeps taking priority. Sometimes, production issues come up. Other times, quotes need to go out, customer deadlines move, or hiring gets urgent. This means website updates, content planning, and SEO work get pushed a […]

Read More… from How Manufacturers Stay Ahead of Digital Marketing Trends

What Digital Marketing Problems Do Manufacturing Companies Have?

Posted on

Manufacturing companies face a different set of marketing challenges than most other businesses. Sales cycles are longer, buying decisions involve multiple stakeholders, and the products or services themselves are often highly technical. A strong digital presence can help bridge that gap, but many manufacturers still struggle to make digital marketing for manufacturing work in a […]

Read More… from What Digital Marketing Problems Do Manufacturing Companies Have?

What Digital Ads Should Manufacturers Use?

Posted on

Manufacturers are expanding beyond traditional trade shows, print ads, and word-of-mouth by investing in digital platforms that reach buyers earlier in the decision-making process. Selecting the right advertising formats is an important part of that shift. Each option offers unique strengths, placement opportunities, and measurable data that can help companies refine their marketing strategies over […]

Read More… from What Digital Ads Should Manufacturers Use?

Finding Trade Show Success as a Manufacturer

Posted on

Trade shows remain one of the best opportunities for manufacturers to connect with decision-makers, showcase capabilities, and generate leads. But success doesn’t come from simply setting up a booth and hoping for traffic. To maximize ROI, manufacturers need a structured approach that begins months before the show and continues with consistent follow-up. Read on for […]

Read More… from Finding Trade Show Success as a Manufacturer

Marketing Tools That Power Manufacturing Sales Teams

Posted on

In manufacturing, sales teams navigate long buying cycles, detailed RFQs, and multiple stakeholders who influence purchasing decisions. Without the right marketing tools, even the most experienced reps can lose momentum. The right mix of digital marketing for manufacturing bridges the gap between interest and purchase to keep both marketing and sales focused on the same […]

Read More… from Marketing Tools That Power Manufacturing Sales Teams

Lead Generation Strategies for Manufacturing Companies

Posted on

The best marketing strategies for manufacturing companies are no longer one-size-fits-all. B2B lead generation in manufacturing isn’t what it used to be. Buyers aren’t calling sales reps after a trade show handshake or flipping through catalogs to place an order. The modern buyer journey is long, technical, and nonlinear; it’s shaped by self-directed research, peer […]

Read More… from Lead Generation Strategies for Manufacturing Companies

Branding vs. Marketing for Manufacturing Companies

Posted on

In industrial sectors like plastics and metals, the terms “branding” and “marketing” often get lumped together. While they’re connected, they serve different purposes, and knowing the difference can help your business move more strategically. Many B2B manufacturing companies turn to outside experts when they realize their marketing isn’t getting traction. Sometimes the problem isn’t with […]

Read More… from Branding vs. Marketing for Manufacturing Companies

Cyber Security & Data Privacy for Manufacturers

Posted on

Digital tools have changed the way manufacturers reach buyers. From CRM platforms to lead generation forms, today’s digital marketing for manufacturing companies relies on data to deliver relevant messages at the right time. But with that data comes responsibility and risk. Industrial clients, especially those in regulated sectors like medical, aerospace, or defense, are asking […]

Read More… from Cyber Security & Data Privacy for Manufacturers

Understand Google Analytics as a Manufacturer

Posted on

Chances are you’ve heard of GA4. If not, you’ve definitely heard of Google Analytics. If still not, then you seriously must live under a boulder the size of Texas. For those who don’t know (all you in the back), GA4 (Google Analytics 4) is an online tool that helps you understand what people do when […]

Read More… from Understand Google Analytics as a Manufacturer