j.falkner@vive4mfg.com, Author at Vive Marketing

The Top Five Best Tactics to Improve User Experience

Posted on September 13, 2024 (November 25, 2025)

User experience (UX) plays a critical role in the success of B2B websites, particularly for manufacturers. Unlike consumer-focused sites, where the goal might be a quick sale, B2B websites must build trust, foster relationships, and provide detailed information to guide purchasing decisions. When a website is easy to navigate, visually appealing, and user-friendly, it helps […]

How To Reduce “Fluff” for Manufacturing Content

Posted on September 13, 2024 (November 25, 2025)

The digital landscape is saturated with content, but not all of it adds value. When it comes to B2B marketing for manufacturers, creating content that stands out and serves a purpose is crucial. If content fails to answer questions, provide insights, or meet user intent, it becomes “fluff” – superficial and devoid of substance. Let’s […]

Corporate Videos for Manufacturers

Posted on August 30, 2024 (November 25, 2025)

In the ever-evolving world of B2B manufacturing, standing out in a crowded market is more crucial than ever. With countless companies vying for attention, it’s essential to leverage every tool at your disposal to showcase your strengths and connect with potential clients. One powerful tool that often gets overlooked is the corporate video. Why […]

How To Identify and Execute Content and Keyword Trends

Posted on August 5, 2024 (November 25, 2025)

If you want to maintain a competitive edge as a manufacturer in today’s fast-paced digital marketing world, staying up to date with content and keyword trends is crucial. Understanding what your audience is searching for and how their interests shift over time allows you to create relevant, engaging content that meets their needs. Utilizing the […]

How To Properly Conduct & Implement Keyword Research

Posted on July 29, 2024 (November 25, 2025)

Digital marketing is a tricky arena to play in because even something as small as word choice can be the difference between a successful and a fruitless marketing campaign. Keyword research and implementation is an important component of Search Engine Optimization (SEO) for manufacturers. As one of the best SEO companies for manufacturers, Vive retains […]

What Constitutes User-Friendly Content?

Posted on July 23, 2024 (November 25, 2025)

Creating user-friendly content is a critical component of digital marketing for manufacturers. If you are one of the many manufacturing marketing companies looking to connect with your audience, producing clear, engaging, and accessible content can significantly impact your marketing success. But how do you ensure your content meets these criteria? This marketing for manufacturing blog […]

What Is Marketing’s Impact on Manufacturing?

Posted on July 12, 2024 (November 25, 2025)

Vive Marketing has significantly helped manufacturers in the plastics and metals industry in several ways over the years, 17 to be exact, driving their success through new business opportunities and strong market presence. I was recently asked what the greatest impact manufacturers have gained from a committed marketing strategy. Here’s how marketing efforts have made […]

Your Manufacturing Website is Perfect. Now What?

Posted on July 9, 2024 (November 25, 2025)

In our previous blogs, we’ve explored the importance of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) for manufacturers, exploring their key components and discussing implementation strategies. We’ve also discussed how to lay the foundation by conducting keyword research and optimizing your website’s content and backend. These steps are vital to building a strong […]

How to Maintain SEO Optimization for B2B Manufacturers

Posted on June 27, 2024 (November 25, 2025)

In the age of technology, one of the biggest challenges for B2B manufacturing companies is keeping pace with the speed of industry advancements. Competition in the manufacturing industry has only skyrocketed as companies strive to leverage these new tools and innovations to gain a competitive advantage. But what really helps distinguish top-performing companies is their […]

SEO for Manufacturers – Where Should You Start?

Posted on June 20, 2024 (November 25, 2025)

In the ever-evolving world of B2B manufacturing companies, staying ahead requires smart strategies. With the market teeming with competitors, the importance of strategic digital marketing for manufacturers cannot be overstated. One of the most effective strategies is Search Engine Optimization (SEO), a vital tool for boosting your online presence and attracting potential customers. Once you’ve […]

Author: j.falkner@vive4mfg.com

Posts by j.falkner@vive4mfg.com