j.falkner@vive4mfg.com, Author at Vive Marketing

Account-Based Marketing: Winning Big by Thinking Small

Posted on February 14, 2025 (November 25, 2025)

In B2B manufacturing, casting a wide net is often a waste of time. The world’s most successful manufacturers know their biggest opportunities don’t come from chasing everyone — they come from targeting the right ones. That’s where account-based marketing (ABM) steps in. ABM flips the script by focusing on the highest-value accounts, delivering personalized experiences […]

An Evergreen Content Marketing Guide for Manufacturers

Posted on February 2, 2025 (November 25, 2025)

Building Authority with Evergreen Content The game that’s played today requires manufacturers to have more than just a strong product offering. For the first time in human history, we can officially say that companies NEED an online presence. The best have planted their flagpoles of thought leadership with ubiquitous brand recognition. The worst are still […]

Digital Transformation Strategies for Manufacturers

Posted on February 2, 2025 (November 25, 2025)

The manufacturing industry is undergoing a significant shift. Traditionally reliant on manual processes and face-to-face interactions, manufacturers are now embracing digital transformation to meet the demands of a rapidly evolving market. As competition intensifies, buyers expect streamlined, efficient experiences, forcing manufacturers to modernize their sales and marketing strategies. In B2B manufacturing marketing, digital transformation is […]

Repurposing and Maximizing Content for Manufacturers

Posted on January 7, 2025 (November 25, 2025)

Producing high-quality content marketing for manufacturers with limited budgets is a common challenge. Creating fresh material takes time, effort, and resources, but there’s a smarter way to make the most of what you already have. Content repurposing allows you to take existing blogs, webinars, white papers, and case studies and adapt them for different formats […]

Sustainability as a Marketing Focus

Posted on December 27, 2024 (November 25, 2025)

Sustainability has become a critical consideration for buyers in the manufacturing sector. As environmental concerns take center stage, many organizations are seeking partners who share their commitment to responsible practices. This shift reflects a growing awareness of environmental challenges and a recognition that sustainable practices can drive long-term value. For B2B manufacturing companies, embracing eco-friendly […]

Is Your Website Complete? Follow These Steps

Posted on October 14, 2024 (November 25, 2025)

For B2B manufacturers looking to stand out in today’s digital landscape, having a “complete” website is essential. A well-rounded website is a powerful tool for driving traffic, engaging users, and supporting long-term business growth. With complex buyer journeys and detailed decision-making processes, B2B marketing for manufacturing companies must have websites structured to guide visitors smoothly […]

Understand User Engagement in Manufacturing

Posted on September 27, 2024 (May 1, 2026)

Understanding how users engage with your website is essential for B2B manufacturing companies. Unlike consumer-focused websites, B2B sites must guide potential customers through longer, more detailed decision-making processes. Tracking the right metrics can help manufacturers optimize their websites for lead generation, customer retention, and overall business growth. In this manufacturing blog, we’ll break down the […]

The Top Five Best Tactics to Improve User Experience

Posted on September 13, 2024 (November 25, 2025)

User experience (UX) plays a critical role in the success of B2B websites, particularly for manufacturers. Unlike consumer-focused sites, where the goal might be a quick sale, B2B websites must build trust, foster relationships, and provide detailed information to guide purchasing decisions. When a website is easy to navigate, visually appealing, and user-friendly, it helps […]

How To Reduce “Fluff” for Manufacturing Content

Posted on September 13, 2024 (November 25, 2025)

The digital landscape is saturated with content, but not all of it adds value. When it comes to B2B marketing for manufacturers, creating content that stands out and serves a purpose is crucial. If content fails to answer questions, provide insights, or meet user intent, it becomes “fluff” – superficial and devoid of substance. Let’s […]

Corporate Videos for Manufacturers

Posted on August 30, 2024 (November 25, 2025)

In the ever-evolving world of B2B manufacturing, standing out in a crowded market is more crucial than ever. With countless companies vying for attention, it’s essential to leverage every tool at your disposal to showcase your strengths and connect with potential clients. One powerful tool that often gets overlooked is the corporate video. Why […]

Author: j.falkner@vive4mfg.com

Posts by j.falkner@vive4mfg.com