There certainly is no shortage of business advice available for entrepreneurs, because believe me, I was an avid listener. I relied on those words of wisdom since my college education was not in business administration. What I learned was from the proverbial School of Hard Knocks: an education from negative experiences that translated into a […]
Read More… from Suit Up and Show Up: Lessons Learned at the 15-Year Mark
As we discussed in our last blog, multimedia marketing is changing daily; if you blink, you miss a trend and are already on to the next thing. With the fast nature of technology, who knows what the next 50 years will bring to the world of marketing? With the rise of media consumption and ways […]
Read More… from Marketing for Manufacturers in the 21st Century
Imagine – you’re traveling through another dimension – a dimension not only of sight and sound but without apps. Venture back with me to a “land before time,” if you will – a place where something like an App Store is merely the figment of some dude’s imagination. Sure, you may have a small mobile […]
Right now, you’re reading this blog on some form of a digital device. Maybe it’s on a desktop during your lunch break, maybe it’s on your cell phone waiting in the McDonald’s drive-thru. Either way, your attention has been captured in a digital environment. Whether we’d like to admit it or not, we’ve all […]
Read More… from Effective Digital Marketing Strategies for Manufacturers
A good personal brand is your most valuable asset. Before the internet, only celebrities needed to worry about personal branding, but these days, reputation management needs to be a high priority for everyone. Your personal brand is more than a reflection of who you are today; it’s a roadmap of where your career can advance, […]
Think about the type of people you have the strongest connection with and what type of attributes attract you to them. What is unique about them? And what do they do that inspires you? More often than not, this connection is aligned with one common theme: AUTHENTICITY. People tend to be drawn to those they […]
Read More… from How Do Manufacturers Build An Authentic Brand Voice?
#1 SEMrush Don’t have a SEMrush account? It may be time to get one. SEMrush is an all-encompassing SEO platform that has various tools to help a business separate itself from the competition with SEO insights, local SEO rankings, advertising research and information, social media trackers and analytics, content marketing suggestions and brand monitoring. Not […]
Imagine a business whose brand is instantly memorable to anyone who thinks about it. A business whose persona gives people an instant positive reaction, no matter where they are or who they may be. This is the dream for most businesses, right? But how can this sort of recognition be achieved? The answer is through […]
Read More… from The Power of Storytelling for Manufacturing Companies
Branding is a vital asset of every corporate company’s image. With millions upon millions of various companies populating every market available, it wouldn’t come as a surprise that some brand identities have overlapping styles. Whether it be similar fonts, brand colors, aesthetics, etc., all of these play a pivotal role in defining how a brand […]
Read More… from How To Be Unique in the Manufacturing Sector
Ever wonder why your competitors are showing up before you on search engine result pages (SERP)? If it’s not an advertisement, it’s because their organic reach is good – really good. Building an authoritative website is not a simple task and takes quite a bit of time. But how is this achieved? Primarily through Keyword […]
Read More… from Keyword Research Best Practices for Manufacturers
