In Parts One and Two of our three-part blog series discussing Pay-Per-Click Advertising, we shared what steps are necessary to get started with a new PPC campaign and how to successfully maintain it in order to sustain positive performance. In this final blog, we’ll introduce extensions, which are a supplement to a created ad and […]
Read More… from The Finishing Touches: Pay-Per-Click Advertising (Part 3)
A few days ago, we shared the necessary steps for launching a pay-per-click ad campaign. However, that information won’t be advantageous if the ad campaign is not properly maintained, and hence the reason for Part 2: “Perfecting Your PPC Campaign”. Much like a house, car, or pet, a PPC campaign requires constant maintenance and a […]
Digital marketing – one of the many important facets to a business’s growth and brand recognition in the marketplace. There are many forms of digital marketing, the most commonly practiced being social media, e-blasts, SEO, white papers & blogs. The majority of these tactics are generally a “free” way of promoting your brand. But what […]
Read More… from Starting Your Own Pay-Per-Click Ad Campaign (Part 1)
Marketing is imperative to effectively position a corporate brand in the marketplace with a clear and concise message of what is offered and why people should do business with them. However, most business owners realize that marketing is an investment in time and resources. Therefore, business owners need to be discerning about the professional marketing […]
Let’s be honest: life is hard. Work can be hard. Many of us have stressors that impact our daily lives and that we sometimes bring to the workplace. Other times we chose to quietly keep these stresses to ourselves. But is this really the best solution to the problem? Millions of people are affected by […]
Read More… from Internal Marketing for a Mentally Healthy Workplace
LinkedIn is the platform that people may think about when they want to showcase a career move, important company information, or future opportunities that may interest their audience. There are so many features to help grow one’s network, gain potential client’s attention, and build future relationships. Businesses that can benefit from LinkedIn tend to be in industries such as manufacturing, plastics, and engineering, according […]
Creating content to emphasize your brand, team, and core values is a strong factor behind your company’s social media presence. In the manufacturing industry, a social media presence is important if your company wants to stay current with the business world. This push for engagement can be useful for helping companies wanting to showcase how […]
Companies often undergo something known as a “rebrand”, but many people may not know what that necessarily entails. What exactly is a company rebrand, and why do it in the first place? Rebranding a company is an essential business decision for three important reasons: to ensure the visual identity stays relevant within the industry, to […]
Read More… from Why Should Manufacturing Companies Update Their Logo(s)?
As one of my most admired business leaders would say, “are we winning the game or losing the game?” Being a collegiate athlete and a youth coach/referee myself, this has always resonated with me and forces me to ask myself, “Am I helping to get us to where we need to be?” The same applies […]
Read More… from How to Create a Marketing Plan as a B2B Manufacturer
Are you concerned your content is not resonating with your audience? Do you fear your website is not considered “relevant” to Google? If so, you’re one of the thousands of business professionals who realize the importance of a healthy, strong, and consistent digital presence. Vive Marketing already highlighted having a poor website as one of […]
Read More… from Search Engine Optimization (SEO) for Manufacturers
