Whether it’s NPE, FABTECH, or MD&M, trade shows provide tremendous opportunities to network and learn more about the industry. Trade shows were brought to an abrupt halt by COVID-19. Fortunately, trade shows have returned to help provide valuable face-to-face time with your customers and build new relationships. Let’s dive into why it is important to […]
What do you think of when you hear the words “artificial intelligence”? Maybe an image of a futuristic robot or a scene from a Black Mirror episode pops into your head, or perhaps chatbots and virtual assistants like ChatGPT and Siri come to mind. Thinking about AI might elicit some strong feelings, too; you might […]
Type a brief description, click a button, and bam – in less than 30 seconds, you have an entire blog post written for you. This is what AI platforms like ChatGPT, Jasper, WordAI, AI Writer, and Ink offer their users, prompting many to wonder if AI will soon replace human-written blogs entirely. While the […]
At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience to huddle around their area with others to begin the networking process with questions about what marketing […]
We all know trends come and go with time. Some trends even reemerge after a couple of years – just look at all the Gen Zers donning cargo pants and bucket hats reminiscent of the ‘90s. However, the AI trends emerging in 2023 are different than a typical fad; they are poised to establish […]
At the last Plastics News Women Breaking the Mold conference, I had the privilege of speaking to many professionals about How to Lead Marketing as an Everyday Habit. Toward the end of the session, I asked the audience to huddle around their area with others to begin the networking process with questions about what marketing […]
Springtime – an exemplary time of year if you’re any type of sports fan. March Madness has announced a new champion. The iconic opening day jet plane fly over Wrigley Field is moments away. Your favorite golfer is about to put one three inches from the hole on a Par 3 at Augusta National. […]
If you’re just starting to dip your toes into the world of marketing for manufacturers, it can be easy to fall prey to many common marketing myths. These misconceptions, ranging from the belief that marketing is only for large companies to the idea that marketing isn’t necessary at all, can be detrimental to the […]
Read More… from Myth-Busting Manufacturing Marketing Opinions
Effective immediately, Vive LLC’s longtime President & CEO, Teresa Schell, has been removed from the organization. Worried about the stability of the organization, Vive LLC’s eight employees partnered with a 3rd party private accounting firm to evaluate the company’s health. After months of crunching numbers and analyzing market value, it was determined that Teresa […]
Read More… from Schell Shocked: Saying Farewell To A Good One
As design trends come and go, so do styles that companies identify by. It’s not often that companies adhere to trends to tailor the way that they identify to their consumer base. This is done to a lesser extent by acclimating to the world around you, so your business stays visually relevant. Slight adjustments are […]
