The Loch Ness Monster, chewing gum stays in your stomach for five to seven years, and we only use 10% of our brains. These are a handful of myths believed to be true. Myths and misconceptions don’t just live in our everyday lives. They also plague different industries. Keep reading to dive into common marketing […]
Read More… from Busting Common Marketing Myths and Misconceptions
Welcome back to another installment in our digital marketing for manufacturing blog series! In our journey through the digital marketing landscape, we first covered the basics of social media marketing for manufacturers before diving into LinkedIn and what defines a good social media strategy. Now, our journey has turned toward email marketing. In our last […]
Read More… from Email Optimization Strategies for B2B Manufacturers
Email marketing is an essential part of reaching customers in today’s digital world. For manufacturers looking to cut through the noise in 2024, eblasts offer a direct line to their audience. So far, in our digital marketing blog series, we’ve covered the ins and outs of social media for manufacturers, how to maximize your LinkedIn […]
Read More… from Email Marketing Essentials for B2B Manufacturers
So, your manufacturing business has finally realized the benefits of B2B digital marketing and is ready to give social media a shot (*cue the celebratory confetti*). This marks a pivotal moment for your business as you can now work towards defining your digital presence – this is the part that requires some legwork. While the […]
Read More… from Social Media Strategies for B2B Manufacturers
Whether you are a business owner, business development lead, or marketing professional, you’re responsible for critical questions that impede the success of your business such as: Can you accurately comprehend your customers’ needs? Can you confidently assert that customers trust your manufacturing capabilities and technology? Have you been attentive to the feedback and messages customers […]
Read More… from How Should B2B Manufacturers Utilize Marketing?
Embracing digital marketing in 2024 is a decision that can transform your business. In the first blog of our new series dedicated to unpacking digital marketing for the manufacturing industry, A Manufacturer’s Guide to Digital Marketing: Social Media 101, we laid the foundation for utilizing social media effectively and mentioned that LinkedIn is the most […]
Are you looking to expand your business through digital marketing in 2024? If you’re relatively new to the scene, the idea of delving into digital marketing for manufacturers might seem daunting. After all, there’s so much to consider, from properly utilizing social media and email marketing to ensuring your website is filled with the right […]
People use social media to stay connected, keep up with pop culture, and promote their brands. If your brand isn’t on social media, you are missing key elements to keeping your business current. It is no longer enough just to be present; you need to participate. Gone are the days of Myspace, Bolt, and Six […]
Read More… from Why Should B2B Manufacturers Be Present On Social Media?
Most companies understand that marketing is the backbone of capital and a consistent effort toward marketing initiatives will grow their business and brand awareness. Some business owners decide to hire their own internal marketing champion or team. Other companies realize the benefits of aligning with a marketing agency equipped with more resources and undivided focus. […]
Read More… from Why Manufacturers Should Hire a Marketing Firm
When people tuned into The Jetsons in 1962, the futuristic technologies seamlessly integrated into the characters’ daily lives seemed like a far-off dream. But today, quite a few of those once-visionary ideas have become a reality; we now have flat-screen televisions, smart watches, video calls, drones, and even robot vacuums! At the heart of this […]
